Lenovo’s Sales and Distribution Channel grew extremely complex over time. Their sales team was unable to get the desired traction with the long tail of Tier 3 partners.
The idea was to simplify the relationship management process by promoting renewed engagement transparently with Lenovo management. Switching over from a traditional distributor-led communications hub, the new Lenovo Evolve Program, provided an always-on direct brand connect for this select group of retailers.
OBJECTIVE
Build a platform wherein Lenovo and Tier 3 Retailers are connected and have visibility on each other’s activity related to the product/services
Centralized, streamlined and continuous direct communication mechanism for better reach and building brand loyalty
Reward program with complete transparency in calculation and easy redemption functionality (automated for quick conversion)
PLATFORM OUTCOME
Enroll themselves by signing up on the platform
View all the products listed and their prices
Ability to download the brochures
Earn points by adding sales and promoting transparency of the points
Option to redeem points earned on the vouchers enlisted
View and participate in the schemes offered by the Lenovo team
View all the communication posted by the Lenovo team
Reach out to the Lenovo support team by raising a query
The development of this platform helped connect and enhance the relationship between the retailers and brand Lenovo.
