Every few years, technology goes through a major overhaul where yesterday’s premium becomes the standard. This leads to an influx of newer terminology and standards that are unfamiliar to the audience, and older standards turning obsolete.
Through PC Pal, the aim was to empower users by providing PC knowledge through digestible content to help them from being overwhelmed by marketing/technical jargon.
The audience? Anyone who is on the lookout for purchasing a new laptop whether a first-time or second-time buyer.
So next step was to put down a wireframe outlining the consumer decision journey across the platform. Which in this case, was pretty straightforward.
